absence labeling

absence labeling
 n.— «Critics of the rule argue what is known as “absence labeling’” has worked great for more than a decade. When a producer states something is rbST-free, they are absence labeling. Monsanto believes absence labeling sends a message that the hormone is inherently bad, and points out that the FDA approved rbST.» —“Hormone-free milk labeling subject of 4-hour Ohio debate” by Dennis J. Willard Ohio.com Mar. 12, 2008. (source: Double-Tongued Dictionary)