dipstick survey
n.— «GLR said that four months after it launched the new service in the capital, a dipstick survey showed it had an average daily audience of 170,000 people.» —“LBC (Crown) Takes Issue With BBC Demand Claim” Broadcast Mar. 31, 1989. (source: Double-Tongued Dictionary)
Further reading
Book recommendations and the art of apology. Martha and Grant share some good reads, including an opinionated romp through English grammar, a Spanish-language adventure novel, an account of 19th-century dictionary wars, and a gorgeously illustrated...
Book recommendations, including a collection of short stories inspired by dictionaries, and a techno-thriller for teens. Or, how about novels with an upbeat message? Publishers call this genre up lit. Plus, a clergyman ponders an arresting phrase in...