I studied at graduate school of business at UCLA in the USA & University of Manitoba in Canada. In both graduate schools the professors cited the NOVA as examples of serious errors in product naming in Spanish speaking countries. You shattered my illusions about my professors in graduate school when you said it was an urban myth & untrue that NOVA was interpreted as No Va or no go & the car failed in those countries due to the name. It made sense, of course, that there is a Spanish word nova. So here is an international urban myth that has made it to the higher echelons of education in at least 2 countries. They even put it in writing in hand outs. It could even be in the text book. Now you have me seriously questioning my whole education. Oy the lies my proffesors told me. Sob!