To Name Towers in the Sky, Many Look There for Inspiration. The floor-to-ceiling glass towers popping up in record numbers across New York City are starting to sound an awful lot alike. Two new high-rises, one on the Upper East Side, the other in Brooklyn, a have the same name: Azure, a deep shade of blue. Seem familiar? It should. On the Lower East Side, another new building is called Blue. Sky House, under construction on East 29th Street, is not to be confused with the Cielo (Italian for “sky”), on East 83rd Street. And then there are Star Tower, in Long Island City, and Solaria, in the Bronx.