macaroon technique

macaroon technique
 n.— «He used PowerPoint to impart what he calls the “macaroon technique,” referring to the sandwich-like French macaron pastry. This can be applied to most any product (including, presumably, a Xerox machine) and goes something like this: “Madam, this timepiece (or diamond or handbag) comes from our finest workshop and it has a value of $10,000. If you buy it, your children are sure to enjoy it for generations to come.”» —“How to Sell a $35,000 Watch in a Recession” by Christina Binkley Wall Street Journal Aug. 4, 2009. (source: Double-Tongued Dictionary)