Home » Dictionary » spray and pray PR

spray and pray PR

spray and pray PR
 n.— «The problem is the same as it has always been: spray and pray PR tactics, in which the PR person or agency floods the media with copies of their press release, hoping that someone who cares will pick it up. In the hope of increasing the odds of pick-up, cheerful-sounding PR people start smiling and dialing journalists to follow up on the release. They did this in 1981; they did it this morning, and they will do it again on Monday. It was a low road tactic then, and it’s a low road tactic now. The only reason it still exists is that it still, to some extent, works, despite the howls from journalists who get tired of the interruptions.» —“PR Pitching is Broken; Profession as a Whole is in Good Shape” by Jon Greer BNET Aug. 15, 2008. (source: Double-Tongued Dictionary)

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Further reading

Mrs. Astor’s Horse (episode #1530)

“What has a head like a cat, feet like a cat, a tail like a cat, but isn’t a cat?” Answer: a kitten! A 1948 children’s joke book has lots of these to share with kids. Plus: an easy explanation for the difference between...

At First Blush (episode #1529)

Book recommendations and the art of apology. Martha and Grant share some good reads, including an opinionated romp through English grammar, a Spanish-language adventure novel, an account of 19th-century dictionary wars, and a gorgeously illustrated...

Recent posts