standfirst
n.— «Midway through a communications degree, she landed a job on the Oz teen bible, Dolly, and gave up “spending six weeks learning how to write a standfirst” in favour of doing the job for real.» —“It will fit in your handbag, but is bigger than Cosmo” by Rachel Cooke Observer (U.K.) Sept. 7, 2003. (source: Double-Tongued Dictionary)
Further reading
Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...
It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...