standfirst

standfirst
 n.— «Midway through a communications degree, she landed a job on the Oz teen bible, Dolly, and gave up “spending six weeks learning how to write a standfirst” in favour of doing the job for real.» —“It will fit in your handbag, but is bigger than Cosmo” by Rachel Cooke Observer (U.K.) Sept. 7, 2003. (source: Double-Tongued Dictionary)