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More Clever Bookstore Names

Liz Cooksey of Portland, Oregon, fondly remembers two bookstores with clever names: The Novel Experience of San Luis Obispo, California, and the Title Wave, which sold discounted materials retired from the Multnomah County Library. This is part of a...

Football Jargon

Football, like most sports, brings its own set of idioms and jargon that ride the line between cleverness and cliche. The adjective multiple describes a player, an offense or defense, or even a whole team that has multiple threats or talents. And a...

Three of the Same Letter Quiz

Our multi-talented Quiz Guy Greg Pliska, served as musical composer for the television documentary Flying Monsters 3-D. That experience inspired him to create a puzzle using phrases that have the same letter appearing three times in a row. For...

Train Away Verbal Fillers

Is it really possible to change your style of speaking so that you stop using the verbal fillers um and you know? Yes, you can. Martha relates her experience with dialect-coach-to-the-stars Sam Chwat. He was adamant that by catching ourselves every...

extinction

extinction  n.— «But the thing is, as Natasha points out, the language of the slot machine industry belies its ultimate aims. There’s a term bandied about at the trade shows: “extinction.” We need to design for extinction, we...

drama price

drama price  v. phr.— «As the Fall Market approached, I had conversations with the sellers about the idea of “drama pricing.” I knew there were a few other unrenovated buildings coming on the market in September. In order to...

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