youbrew
adj.— «The unusual in-winery preparation by the customers themselves is sometimes called a “youvint” or “youbrew” operation, where the customer participates at various stages in the wine- and beer-making process.» —“Mini-winery finds its niche on Ashmun Street” by Jack Storey Sault Ste. Marie Evening News (Minn.) Nov. 28, 2005. (source: Double-Tongued Dictionary)
Further reading
Is there a term for words that simply feel good as you form them in your mouth and say them? Linguists sometimes speak of mouthfeel, an expression borrowed from the food world. They also talk about phonaesthetics, the study of the sensuous...