n.— «Quinn was particularly enthusiastic about the “convergence between digital out-of-home and mobile.” In addition, the aggregation of video networks, either through M&A or by meta-networks like SeeSaw, will allow comprehensive geo-targeting of consumers in particular areas. In effect, it will surround them with video messages at multiple venues—a practice called “area-jacking” in Japan, where it was pioneered by advertisers.» —“Forecast: Digital Out-of-Home Will Weather Downturn” by Erik Sass MadiaPost’s Marketing Daily Oct. 27, 2008. (source: Double-Tongued Dictionary)

Tagged with →  

This site uses Akismet to reduce spam. Learn how your comment data is processed.