Is it okay to use the word ask as a noun, as in “What’s our ask going to be?” Or should we substitute the word question or request? Actually, the noun ask has handy applications in the world of business and fundraising, where it has a more specific meaning. It’s taken on a useful function in the same way as other nouns that started as verbs, including reveal, fail, and tell. This is part of a complete episode.
- Lie Like a Rug 08/26/2017: The words we choose can change attitudes — and change lives. A swing-dance instructor has switched to gender-neutral language when teaching couples. He says that... [more]
- Pig Latin 08/19/2017: Grant and Martha discuss the L-word — or two L-words, actually: liberal and libertarian. They reflect different political philosophies, so why do they look so... [more]
- Whistle in the Dark 08/12/2017: The language and melodies of military marching songs connect grown children with their parents who served, as do parents' love letters from World War II.... [more]
- Chocolate Gravy 08/05/2017: Say you have an acquaintance you always see at the dog park or the playground. But one night, you run into them at the movies,... [more]
- Fickle Finger of Fate 07/29/2017: A young woman wants a family-friendly way to describe a statement that's fraudulent or bogus, but all the words she can think of sound old-fashioned.... [more]