Is it okay to use the word ask as a noun, as in “What’s our ask going to be?” Or should we substitute the word question or request? Actually, the noun ask has handy applications in the world of business and fundraising, where it has a more specific meaning. It’s taken on a useful function in the same way as other nouns that started as verbs, including reveal, fail, and tell. This is part of a complete episode.

This site uses Akismet to reduce spam. Learn how your comment data is processed.