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authenticitude

authenticitude
 n.— «Nonchalance about fake goods is so prevalent among teenagers that marketers even have a word for it, said Michael Wood, president of Teen Research Unlimited. “Authenticitude” refers to the teen belief that authenticity is “an attitude more than a reality.”» —“A brand new taste” by Karen Sandstrom Plain Dealer (Cleveland, Ohio) Jan. 10, 2007. (source: Double-Tongued Dictionary)

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