authenticitude
n.— «Nonchalance about fake goods is so prevalent among teenagers that marketers even have a word for it, said Michael Wood, president of Teen Research Unlimited. “Authenticitude” refers to the teen belief that authenticity is “an attitude more than a reality.”» —“A brand new taste” by Karen Sandstrom Plain Dealer (Cleveland, Ohio) Jan. 10, 2007. (source: Double-Tongued Dictionary)
Further reading
Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...
It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...