It’s the wacky title of a new book by language enthusiast Elizabeth Little which has Martha and Grant talking about whether Coca-Cola and Chevy ran into cultural translation problems when selling products abroad. Did the Chevy Nova really sell poorly in Latin America because “No va” means “don’t go” in Spanish? You can find more information about it in Dave Wilton’s book Word Myths. This is part of a complete episode.
Up Your Alley (episode #1504) 07/30/2018: Book recommendations, including a collection of short stories inspired by dictionaries, and a techno-thriller for teens. Or, how about novels with an upbeat message? Publishers... [more]
Piping Hot (episode #1503) 07/23/2018: The game of baseball has alway inspired colorful commentary. Sometimes that means using familiar words in unfamiliar ways. The word stuff, for example, can refer... [more]
Mimeographs and Dittos (episode #1502) 06/24/2018: In this episode: How colors got their names, and a strange way to write. The terms blue and orange arrived in English via French, so... [more]
Spicy Jambalaya 06/18/2018: Teen slang from the South, and food words that are tricky to pronounce. • High schoolers in Huntsville, Alabama, told Martha and Grant about their... [more]
Chopped Liver 06/10/2018: There's a proverb that goes "beloved children have many names." At least, that's true when it comes to the names we give our pets. "Fluffy"... [more]
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