It’s the wacky title of a new book by language enthusiast Elizabeth Little which has Martha and Grant talking about whether Coca-Cola and Chevy ran into cultural translation problems when selling products abroad. Did the Chevy Nova really sell poorly in Latin America because “No va” means “don’t go” in Spanish? You can find more information about it in Dave Wilton’s book Word Myths. This is part of a complete episode.
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- Coast is Clear 11/25/2017: In the military, if you've lost the bubble, then you can't find your bearings. The term first referred to calibrating the position of aircraft and... [more]
- Hidden Treasures 11/20/2017: A new online archive of Civil War letters offers a vivid portrait of the everyday lives of enlisted men. These soldiers lacked formal education so... [more]
- Butterflies in Your Stomach 11/14/2017: If you're not using a dictionary to look up puzzling words as you read them, you're missing out on a whole other level of enjoyment.... [more]