bliss point
 n.— «Faced with insistent demands to lower the salt, food companies employ three strategies. Strategy No. 1 is to try to reduce sodium. Manufacturers say they can’t do this easily. Unless products are salty enough—reaching what the industry calls the “bliss point”—people will not buy them.» —“Why cutting salt is easier said than done” by Marion Nestle San Francisco Chronicle Nov. 11, 2008. (source: Double-Tongued Dictionary)

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