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blue ocean

blue ocean
 n.— «The term “blue ocean” in marketing parlance denotes the strategy to move away from the closeted confines of a crowded market place and chart into unchartered territory untouched by competition.» —“LG forms core team to identify growth areas” by Rajiv Banerjee Economic Times (Gurgaon, Haryana, India) Nov. 7, 2005. (source: Double-Tongued Dictionary)

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