Bradley effect
n.— «In Virginia, “I think a lot of people cast their votes on race, and it’s something that’s not easily measured by polls,” said pollster Brad Coker. “People are not going to freely admit they’re racists to strangers.” The theory even has a name: “The Bradley effect,” for Los Angeles Mayor Tom Bradley, a black Democrat who led in the polls in his 1982 race for governor only to lose narrowly to his white opponent, George Deukmejian.» —“Election Poll Problems: Did Some Voters Lie?” by Gary Langer in New York Associated Press Nov. 8, 1989. (source: Double-Tongued Dictionary)
Further reading
It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...
Carl in Sebastopol, California, was reminded of his childhood on New York’s Lower East Side while ready Harry Golden’s book For 2 Cents Plain (Amazon), the title referring to how customers ordered a plain glass of seltzer. For a little...