brand promise
 n.— «Alexander notes the “corporate-ese” creeping into the campus lexicon, phrases such as change agent, mission driven and a new one he heard only last week: a school’s “brand promise.”» —“Catch phrases part of universities’ pushes to brand and sell themselves” by Bill Schackner Pittsburgh Post-Gazette (Pa.) July 4, 2004. (source: Double-Tongued Dictionary)

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