brashwear
 n.— «Now that digital cameras and reality TV are making anyone famous for 15 seconds, there is an exploding market for “brashwear”—a new category that [Jennifer] Lopez personified—in this Sweetface collection that was a luxe version of her existing line.» —“Now strutting, ‘brashwear’” by Suzy Menkes International Herald Tribune Feb. 13, 2005. (source: Double-Tongued Dictionary)

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