Tenley in Jackson, Wyoming, calls to share the bro-brah slang of fellow skiers there. If a skier or snowboarder is taking on a challenging run, others will cheer them on with Bro, send it! or Sick! You sent that!, and they use the adjective sendy used admiringly to describe someone ambitious or otherwise outstanding. Tenley wonders how the word send came to be used this way. As reported by Georgia Perry in 5280 Magazine, Send it! meaning “Go for it!” has been around among rock climbers and other outdoor enthusiasts at least since 1988. In his Climbing Dictionary (Bookshop|Amazon), Matt Samet notes that to send can mean to “free climb without falling” and as a noun, send can mean “the successful ascent of a climb.”
This is part of a complete episode.