bum-vertizing
 n.— «A budding Seattle entrepreneur looking for a low-cost marketing campaign says he’s found an inexpensive and highly visible tool to publicize his Web site—he calls it “bum-vertizing.” Ben Rogovy, a 22-year-old University of Washington graduate, says the homeless and panhandlers are an untapped labor force, and he’s putting them to work.» —“Web Entrepreneur Banks on ‘Bum-vertising’” ABC News Aug. 11, 2005. (source: Double-Tongued Dictionary)

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