After researchers from the Scripps Institution of Oceanography in San Diego discovered a seahorse-like creature called the ruby sea dragon, they described this brilliant red fish as a charismatic species. Many scientists use the word charismatic to characterize animals that humans may find particularly appealing, which makes such animals useful for raising public awareness of biological diversity and environmental concerns. Such fauna — or in the case of pandas and elephants, megafauna — are sometimes called glamour animals or hero species. A hero shot in advertising, by the way, is a photo of a product or service that sums up its appeal to potential customers. This is part of a complete episode.
- Bottled Sunshine (episode #1512) 11/19/2018: If you catch your blue jeans on a nail, you may find yourself with a winklehawk. This term, adapted into English from Dutch, means "an... [more]
- Care Package (episode #1511) 11/12/2018: Sending someone a care package shows you care, of course. But the first care packages were boxes of food and personal items for survivors of... [more]
- Ding-Ding Man (episode #1509) 10/29/2018: In 1803, a shy British pharmacist wrote a pamphlet that made him a reluctant celebrity. The reason? He proposed a revolutionary new system for classifying... [more]
- Take Tea for the Fever (episode #1508) 10/22/2018: Silence comes in many forms. Writer Paul Goodman says there is, for example, the noisy silence of "resentment and self-recrimination," and the helpful, participatory silence... [more]
- Sundog (episode #1507) 10/15/2018: A clever pun can make the difference between a so-so phrase and a memorable one. The phrase "the last straw" refers to an old fable... [more]