chela
 n.— «By piggybacking on Heineken’s distribution network, FEMSA is hoping to get its chelas (Mexican slang for beer) in the hands of more beer-loving Latinos.» —“Life’s A Beach For Corona—Or Is It?” by Geri Smith, Lauren Gard, Joseph Weber BusinessWeek Feb. 7, 2005. (source: Double-Tongued Dictionary)

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