chiefing
 n.— «Among coastal Indian tribes, who depend upon tourism, it is not uncommon to see them dressed as Plains Indians with full feathered headdresses and other outfits that were never their custom. It is a practice known as “chiefing,” and in some tribes it is as regulated as jewelry sales. This is the market force, ethnic-wise: coastal Indians know that they have to look like an outsider’s vision of an Indian in order to be accepted by tourists as Indian.» —“The Newest Indians” by Jack Hitt New York Times Aug. 21, 2005. (source: Double-Tongued Dictionary)

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