conscience
 v.— «“We not intimidating people,” said the angry, ugly, picket. “We are just attempting to conscientize them.” It seems that the American belief in the inalienable right of every noun to become a verb is ubiquitous. The politically active have found a new ugly neologism. They are attempting to “conscience” people. It is not clear if the conscientizing brigade are trying to create a conscience, awaken a dormant and sleepy conscience or somehow change and massage an existing conscience.» —“My best deal: drug relieves canine cancer symptoms” by Adrian Furnham Telegraph (United Kingdom) Aug. 2, 2007. (source: Double-Tongued Dictionary)

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