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 n.— «British newspapers gave away an average of five “free” DVDs per household in 2005 as revenues from DVD sales peaked. During the first quarter of 2006 as many DVDs were given away as sold through official channels.…In recent years the practice of “cover-mounting” free DVDs has been adopted by the national press in an attempt to increase circulation, generating a good deal of controversy in the video industry.…In the first independent analysis of the impact of cover-mount DVDs on consumer spending, Screen Digest was given access to research from three separate studies into the issue.» —screendigest (United Kingdom) Aug. 17, 2006. (source: Double-Tongued Dictionary)

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