Home » Dictionary » detailing

detailing

detailing
 n.— «Direct-to-physician activities accounted for the bulk of spending, with $5.3 billion spent on a practice called “detailing”—visits to physicians by pharmaceutical sales representatives in order to promote their firm’s drugs. Free drug samples distributed during these visits were valued at roughly $16.4 billion.» —“Pharmaceutical marketing tactics hold little sway with prescribing physicians” by Nancy Gardner University of Washington News and Information (Seattle, Washington) Dec. 7, 2004. (source: Double-Tongued Dictionary)

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Further reading

All Out Are In Free!

Kylie Ryan, an elementary-school teacher in Seattle, Washington, remembers that when she played hide-and-seek as a child, the call for everyone to come in was alle alle oxen free. Are there other versions? Yes, and because these sayings were not...

Why Is a Tinker Named That?

Katie in Everett, Washington, is curious about the expression If ifs and ands were pots and pans, there’d be no need for tinkers. What is a tinker? She heard this phrase on the television series The Gilded Age, in response to a character who...

Recent posts