drama price
 v. phr.— «As the Fall Market approached, I had conversations with the sellers about the idea of “drama pricing.” I knew there were a few other unrenovated buildings coming on the market in September. In order to create excitement for the listing relative to this brand new inventory, we had to drama price the property. This would give the property “top of mind” awareness even in competition with the new inventory coming to market.» —“Another Repositioning Experience by Bill Dellea…“ TrueNorth Principles Feb. 2, 2007. (source: Double-Tongued Dictionary)

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