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drama price

drama price
 v. phr.— «When an anxious home-seller slashes the asking price of his property, he is not “dropping the price,” he is merely “re-positioning.” Or when a home-seller lists his property below the price of comparable properties, he is said to be offering a “drama price.” Call it what you will, “re-positioning” and “drama pricing” are simply euphemisms for the “trauma pricing” that has become endemic in the U.S. real estate market.» —“The Rude Awakening: Markets Make Delusions” by Eric Fry in Laguna Beach, California Agora Financial (Baltimore, Maryland) Dec. 13, 2006. (source: Double-Tongued Dictionary)

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