drama pricing
 v. phr.— «She’s going to advertise the house as, “Drama Pricing.” “We want to put it on for a drama price, and a drama price is something that catches attention today, and that is really pricing under all the competition so that a buyer, it catches their eye, and they realize that there may be some value here.”» —“Reality Check: They Get It! Lower your Price, Sell Your House” by Diana Olick CNBC Nov. 29, 2006. (source: Double-Tongued Dictionary)

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