dumb surf
n.— «Despite e-tailers’ best efforts, lots of “eyeballs” out there still aren’t necessarily translating into sales.…The rest? Some frustrated sites have coined a term for these visitors: “dumb surf.” And if those folks have clicked through a paid search ad without buying anything, bringing them to the site actually costs the Web site money.…Other sites are taking a less visible role in turning dumb surf into smart shoppers.» —“E-Tailing: It’s All About Service” BusinessWeek Online July 6, 2005. (source: Double-Tongued Dictionary)
Further reading
Book recommendations and the art of apology. Martha and Grant share some good reads, including an opinionated romp through English grammar, a Spanish-language adventure novel, an account of 19th-century dictionary wars, and a gorgeously illustrated...
Book recommendations, including a collection of short stories inspired by dictionaries, and a techno-thriller for teens. Or, how about novels with an upbeat message? Publishers call this genre up lit. Plus, a clergyman ponders an arresting phrase in...