adj.— «Erokawa, the women’s weekly says, is a conjunction of the English word “erotic” and “kawaii,” the Japanese for cuteness, especially of the sickly sweet, saccharine-type. Though women had until recently largely tended to shun the “erotic” look because it made them appear cheap, now erokawa—cute but sexy—is apparently all the rage, especially among younger housewives.» —“Saitama’s Sharapova at forefront of housewives’ flash the flesh fad” by Ryann Connell Mainichi Daily Times (Japan) Feb. 15, 2006. (source: Double-Tongued Dictionary)

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