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 n.— «But the thing is, as Natasha points out, the language of the slot machine industry belies its ultimate aims. There’s a term bandied about at the trade shows: “extinction.” We need to design for extinction, we need to reduce time-to-extinction, and so on. What’s extinction? That’s the moment that the customer—the gambler sitting at the slot machine—runs out of money. The wallet, or credit card, is now “extinct.” Mission accomplished. (Now, if we could just achieve that a little bit quicker with an improved design…).» —“The flip side of customer experience” by Mark Hurst Good Experience May 1, 2008. (source: Double-Tongued Dictionary)

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