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fast fashion

fast fashion
 n.— «Working on the principle that the customer is always right, Topshop and H&M are among a clique of “fast fashion” companies that includes Zara, Camaieu and other European retailers that not only solicit and value customer insights, they act on them. Here’s how: Walk into a Topshop store, pick up a print skirt, then ask a salesperson if there’s a complementary white T-shirt with a plunging neckline. If the store doesn’t stock such a T-shirt, the store manager will likely transmit a message to the company’s buyers and design teams. In a few weeks or less, that T-shirt could land on a Topshop shelf.» —“Fashion’s New Fast Lane” by Kristine Miller Forbes Sept. 12, 2006. (source: Double-Tongued Dictionary)

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