v.— «But something in the posts struck a nerve among the desk jockeys who read his blog. He says traffic to his site has gone up since he started fatblogging. And he has helped set the standard, devising ground rules for how to fatblog properly and urging others to chronicle their own weight-loss efforts. “Format: One blog post a day with your weight as the title,” he wrote one day. “You can also add to the post what you’re doing in terms food consumption, exercise, and what’s working for you—however, the base line for involvement is three numerical characters a day in the subject line of a post.”» —“http://www.latimes.com/business/la-fi-fatblog15jun15,1,7134241.story” by On ‘fatblogs,’ heavy people weigh in in Alex Pham Los Angeles Times June 15, 2007. (source: Double-Tongued Dictionary)

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