flow
 n.— «These days, Mr. Macintosh is on “flow” from Etnies, meaning he receives shoes for free, in an informal sponsorship that is one of the ways companies support and nurture skateboarders, and, yes, advertise their brand.» —“Woosh! Another Shoe Destroyed” by Justin Porter New York Times Sept. 25, 2008. (source: Double-Tongued Dictionary)

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