n.— «Mitsubishi Motors’ brand image will be distinguished by the contemporary, edgy look put forward in the new campaign, which incorporates subtle elements of Asian influence in U.S. pop culture, often referred to as “Japanese cool,” or “J.Cool.” As real as the British invasion of the 1960s, the J.Cool cultural phenomena is popping up everywhere—from Gwen Stefani’s smash hit “Harajuku Girls,” to Quentin Tarantino’s “Kill Bill” film series, to Japanese anime cartoons and “Hello Kitty,” to the Academy Award-winning film “Lost in Translation.”» —“Mitsubishi Motors to Break New National Advertising Campaign on Network Season Finales With Eclipse” in Cypress, Calif. Yahoo! Finance May 22, 2005. (source: Double-Tongued Dictionary)

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