A Forth Worth, Texas, listener who interviewed candidates for a head football coach position at a high school reports that out of eight interviewees, six of them used the phrase, “It’s not about the X’s and the O’s, it’s about the Jimmies and the Joes.” It’s a shorthand way of emphasizing the importance of valuing the players themselves, and first pops up in print in an LA Times story from 1991. This is part of a complete episode.

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