n.— «At the root of the problem is “loss leading.” It works like this. Everyday groceries, such as bread, butter, milk and sugar, are classified as known-value items (KVIs). These are the key purchases whose price shoppers know and by which they judge which shop offers the best value.» —“Our daily bread” by Felicity Lawrence Guardian (U.K.) May 3, 2004. (source: Double-Tongued Dictionary)

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