lagom
 n.— «Lagom: From the Swedish, most commonly translated as “just enough,” it’s an approach to both design and consumption that explains the essence of brands like Ikea and Volvo. We see notions of minimalism and sustainability taking on significant currency, as even Americans reject hyper-consumption as not just excessive, but actually damaging to themselves, others and to the planet.» —“Fast Five: Psych up for 2008″ by Dana Oland Idaho Statesman (Boise) Jan. 1, 2008. (source: Double-Tongued Dictionary)

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