Why are some book titles so incredibly long? A caller complains about book-title inflation, usually consisting of a shorter title followed by a colon and a longer subtitle that seems to sound important and ends with the words “and What To Do About It.” Grant explains that such extra-long book titles have long been a form of search optimization by publishers and marketing departments. The more searchable keywords in the title, the more copies sold. This is part of a complete episode.
Sundog (episode #1507) 10/15/2018: A clever pun can make the difference between a so-so phrase and a memorable one. The phrase "the last straw" refers to an old fable... [more]
Oh, For Cute! (episode #1506) 10/08/2018: A stereotype is a preconceived notion about a person or group. Originally, though, the word stereotype referred to a printing device used to produce lots... [more]
Coinkydink (episode #1505) 10/01/2018: Sometimes it's a challenge to give a book a chance: How many pages should you read before deciding it's not worth your time? There's a... [more]
Sweet Dreams (episode #1450) 09/22/2018: In deafening workplaces, like sawmills and factories, workers develop their own elaborate sign language to discuss everything from how their weekend went to when the... [more]
Gangbusters (episode #1448) 09/15/2018: Sensuous words and terms of endearment. Think of a beautiful word. Now, is it simply the word's sound that makes it beautiful? Or does its... [more]
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