Why are some book titles so incredibly long? A caller complains about book-title inflation, usually consisting of a shorter title followed by a colon and a longer subtitle that seems to sound important and ends with the words “and What To Do About It.” Grant explains that such extra-long book titles have long been a form of search optimization by publishers and marketing departments. The more searchable keywords in the title, the more copies sold. This is part of a complete episode.
Spicy Jambalaya 06/18/2018: Teen slang from the South, and food words that are tricky to pronounce. • High schoolers in Huntsville, Alabama, told Martha and Grant about their... [more]
Chopped Liver 06/10/2018: There's a proverb that goes "beloved children have many names." At least, that's true when it comes to the names we give our pets. "Fluffy"... [more]
Busted Melon 06/02/2018: When writing textbooks about slavery, which words best reflect its cold, hard reality? Some historians are dropping the word slave in favor of terms like... [more]
Truth and Beauty 05/28/2018: Malamute, kayak, and parka are just some of the words that have found their way into English from the language of indigenous people in northern... [more]
Jump Steady 05/19/2018: To transmit information during wartime, various industries used to encode their messages letter by letter with an elaborate system--a primitive version of today's digital encryption.... [more]
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