Why are some book titles so incredibly long? A caller complains about book-title inflation, usually consisting of a shorter title followed by a colon and a longer subtitle that seems to sound important and ends with the words “and What To Do About It.” Grant explains that such extra-long book titles have long been a form of search optimization by publishers and marketing departments. The more searchable keywords in the title, the more copies sold. This is part of a complete episode.
Cootie Shot (episode #1510) 12/10/2018: Perfect sentences and slang that tickles your mind! A new book of writing advice says a good sentence "imposes a logic on the world's weirdness"... [more]
Bottled Sunshine (episode #1512) 11/19/2018: If you catch your blue jeans on a nail, you may find yourself with a winklehawk. This term, adapted into English from Dutch, means "an... [more]- Care Package (episode #1511) 11/12/2018: Sending someone a care package shows you care, of course. But the first care packages were boxes of food and personal items for survivors of... [more]
Ding-Ding Man (episode #1509) 10/29/2018: In 1803, a shy British pharmacist wrote a pamphlet that made him a reluctant celebrity. The reason? He proposed a revolutionary new system for classifying... [more]
Take Tea for the Fever (episode #1508) 10/22/2018: Silence comes in many forms. Writer Paul Goodman says there is, for example, the noisy silence of "resentment and self-recrimination," and the helpful, participatory silence... [more]
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