Why are some book titles so incredibly long? A caller complains about book-title inflation, usually consisting of a shorter title followed by a colon and a longer subtitle that seems to sound important and ends with the words “and What To Do About It.” Grant explains that such extra-long book titles have long been a form of search optimization by publishers and marketing departments. The more searchable keywords in the title, the more copies sold. This is part of a complete episode.
Mrs. Astor’s Horse (episode #1530) 07/29/2019: "What has a head like a cat, feet like a cat, a tail like a cat, but isn't a cat?" Answer: a kitten! A 1948... [more]
At First Blush (episode #1529) 07/15/2019: Book recommendations and the art of apology. Martha and Grant share some good reads, including an opinionated romp through English grammar, a Spanish-language adventure novel,... [more]
Gift Horse (episode #1528) 07/01/2019: The edge of the Grand Canyon. A remote mountaintop. A medieval cathedral. Some places are so mystical you feel like you're close to another dimension... [more]
Had the Radish (episode #1527) 06/21/2019: Your first name is very personal, but what if you don't like it? For some people, changing their name works out great but for others... [more]
Abso-Bloomin-Lutely (episode #1526) 06/03/2019: The autocomplete function on your phone comes in handy, of course. But is it changing the way we write and how linguists study language? Also,... [more]
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