low-touch
 adj.— «The company’s approach is so automated that each batch printed of material requires less than 60 seconds of human involvement. The low-touch approach is partly why VistaPrint charges an average of about $40 for an order of 1,000 business cards, compared with roughly $80 at most print shops.» —“Building a Brand Name, via Business Cards” by Bob Tedeschi New York Times Aug. 20, 2007. (source: Double-Tongued Dictionary)

Tagged with →