mamisma
 n.— «Mamisma is femininity defined by mature and maternal qualities. It lets a female candidate make men look like wimps while doing the taboo-dance, enticing people to fall in love with her. The history of female leaders—queens, presidents, prime ministers—reveals that they sell mamisma hard. Israeli’s Golda Meir, for example, was no conventional object of desire.» —“How ‘mamisma’ can change politics” by Harriet Rubin USA Today Jan. 30, 2007. (source: Double-Tongued Dictionary)

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