marla
n.— «Australia’s kangaroo shooters want to change the image of their product so they can start marketing it as high-quality protein and stop off-loading it as bargain-basement dog meat, a publicist for the industry’s lobby group said on Thursday. Their plan is to rebadge the meat as “marla”—or another anodyne term that dissociates what’s cut up and put in the oven from what happily hops across the parched continent in countless tourism commercials.» —“Wanted: flash new name for old kangaroo meat” in Sydney, Australia Khaleej Times (Dubai, United Arab Emirates) Nov. 24, 2005. (source: Double-Tongued Dictionary)
Further reading
Book recommendations and the art of apology. Martha and Grant share some good reads, including an opinionated romp through English grammar, a Spanish-language adventure novel, an account of 19th-century dictionary wars, and a gorgeously illustrated...
The edge of the Grand Canyon. A remote mountaintop. A medieval cathedral. Some places are so mystical you feel like you’re close to another dimension of space and time. There’s a term for such locales: thin places. And: did you ever go...