mockolate
 n.— «Andy McShea is a Harvard-trained molecular biologist using his scientific talent in Seattle to promote “true chocolate” and steer consumers away from inadvertently ingesting all that other brown sweet stuff he says is often unhealthy, morally questionable and not the real thing. “We like to call it “mockolate’” said McShea, his British accent rising with indignation. “Most of the stuff sold as chocolate out in the world today is not really chocolate.”» —“On a mission for ‘true chocolate’” by Tom Paulson Post-Intelligencer (Seattle, Washington) Nov. 19, 2008. (source: Double-Tongued Dictionary)

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