moe
n.— «Moe is a new word, roughly two years old. Its meaning is tough to pin down. Essentially, it suggests the strong emotional connection otaku feel with their favorite characters. “In 2003,” says a think tank analyst, “books, films and games possessing moe quality racked up an estimated 88.8 billion yen in sales.”» —“Otaku and their obsessions worth billions” by Hiraku Toda Asahi Shimbun (Japan) Aug. 27, 2005. (source: Double-Tongued Dictionary)
Further reading
Unwrap the name of a candy bar, and you just might find a story inside. For instance, one chewy treat found in many a checkout lane is named after a family’s beloved horse. And: 50 years ago in the United States, some Latino elementary...
Book recommendations and the art of apology. Martha and Grant share some good reads, including an opinionated romp through English grammar, a Spanish-language adventure novel, an account of 19th-century dictionary wars, and a gorgeously illustrated...