moe
 n.— «Moe is a new word, roughly two years old. Its meaning is tough to pin down. Essentially, it suggests the strong emotional connection otaku feel with their favorite characters. “In 2003,” says a think tank analyst, “books, films and games possessing moe quality racked up an estimated 88.8 billion yen in sales.”» —“Otaku and their obsessions worth billions” by Hiraku Toda Asahi Shimbun (Japan) Aug. 27, 2005. (source: Double-Tongued Dictionary)

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