Is it true that the drug heroin was once marketed to families? Yes! In the 1890’s, heroin, a substitute for morphine, was hailed as a tremendous help to patients with tuberculosis, a leading cause of death at the time. Heroin eased the terrible suffering of tuberculosis by suppressing the respiratory system and thus the painful coughing fits associated with the disease. Nineteenth-century German doctors used the term heroisch (“heroic”) to describe powerful drugs, and the German company that would later make Bayer aspirin dubbed this promising new drug Heroin. Before the drug’s addictive nature and damaging effects were known, heroin was marketed specifically for children, resulting in some rather astonishing Spanish-language ads. This is part of a complete episode.