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Naming Shades and Tints of Colors

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How do we agree on how to name shades and tints of colors? A famous study in the 1960s, Basic Color Terms: Their Universality and Evolution (Bookshop|Amazon by Brent Berlin and Paul Kay found that if a language had only two color terms, they were almost always for “black” and “white.” Another fantastic resource on this topic is a book we mentioned in another conversation about color, is The Secret Lives of Color (Bookshop|Amazon) by cultural historian Kassia St. Clair. This is part of a complete episode.

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