optics
n.— «Optics. This euphemism for “spin”—as in “getting the optics right”—is big in Washington. We hope it doesn’t make it to Los Angeles.» —“How cliche” Los Angeles Times Jan. 1, 2008. (source: Double-Tongued Dictionary)
Further reading
How colors got their names, and a strange way to write. The terms blue and orange arrived in English via French, so why didn’t we also adapt the French for black and white? • Not every example of writing goes in one direction across the page...
A magnificent new book celebrates the richness and diversity of 450 years of written and spoken English in what is now the United States. It’s called The People’s Tongue, and it’s a sumptuous collection of essays, letters, poems...
You must log in to post a comment.