adj.— «One marketing firm has coined a term for such parent-driven kid fashion, an industry likely to hit $17.5 billion this year. It’s a facet of licensing called “parent-flattering,” according to the study by Packaged Facts, a division of Licensing for everything from Disney to “Dora the Explorer” has driven sales for years. But a “parent-flattering” license, such as Jeep or Professional Golfers’ Association logos on kidswear, “bespeaks parents’ own lifestyles.”» —“Choices in kidswear driven by a select set of affluent parents” by Jan Uebelherr News-Sentinel (Fort Wayne, Indiana) June 20, 2006. (source: Double-Tongued Dictionary)

Tagged with →  

This site uses Akismet to reduce spam. Learn how your comment data is processed.