pleasure revenge
 n.— «Swann, a registered dietitian who consults businesses in nutritional labeling and marketing, said introduction of high-fatty foods harks back to a period in the late 1980s when the term “pleasure revenge” was coined.» —“Breakfast bulks up” by Sarah Hale Meitner Orlando Sentinel (Florida) Mar. 29, 2005. (source: Double-Tongued Dictionary)

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